Washington, D.C. – Nevada Senator Harry Reid today joined a bipartisan coalition of 24 Senators to reauthorize the Travel Promotion Act, known as Brand USA. Reid led passage of the first Travel Promotion Act in 2010, which created a public-private corporation to promote tourism to the United States, and uses the Las Vegas Convention and Visitors Authority’s model for marketing Las Vegas as a tourist destination around the world. Brand USA encourages increased international visitation to the United States and to grow America’s share of the global travel market. In doing so, Brand USA aims to bring millions of new international visitors who spend billions of dollars to the United States, creating tens of thousands of new American jobs.
“I was pleased to join with numerous colleagues of mine from both sides of the aisle to introduce legislation which will reauthorize Brand USA. This initiative is so vital to Nevada’s economy. Tourism is our number one industry, and the re-authorization of Brand USA will continue to aid in efforts to increase international travel to Las Vegas.”